IIoT, Industry 4.0, Interviews

Filippo Passerini, P&G: No business is immune to IoT impact


Filippo Passerini
Chief Information Officer, P&G

Filippo is Group President, Global Business Services (GBS) and Chief Information Officer at P&G. He and his team of 6,000 colleagues and 8,000 partners are responsible for delivering more than 170 services and solutions to the company’s employees in 70 countries worldwide. Filippo led the integration of P&G’s IT and services groups to form GBS, one of the largest and most progressive shared services organizations in the world. Filippo has more than three decades of business-building experience with P&G in both developed and developing markets. He is globally recognized as an information technology and shared services thought leader, known for having created new and progressive business models, leveraging digital technology. He has received numerous awards, including the inaugural Fisher-Hopper Prize for Lifetime Achievement in CIO Leadership, Shared Service Thought Leader of the Year, and InformationWeek’s Chief of the Year. Filippo is a member of the CIO Hall of Fame.

Where do you see the IoT and its technologies creating the most impact?

Technology is more pervasive than it has ever been, and consumers expect to be able to interact with almost everything around them – including our products. No area is immune from this expectation or the impact created by the IoT. This will require new business models, as the cost needs to be over-compensated by the benefits. As always, it will be critical to start with the “end in mind” of what’s in it for the consumers and businesses.

Where do you see the biggest challenges at the moment in terms of adoption of IoT?

In my opinion, it is a big challenge to build the right IoT knowledge level with senior management. IoT needs to become part of the digital agenda of each company and should not be considered standalone as a technical or engineering issue. It requires management attention and foresight, since it is not only about manufacturing and other internal process improvements but about future revenue opportunities.

How do you see the next 5 years evolving?

Consumer expectations for this type of technology in all facets of their lives will only increase. This will increase the expectation and momentum around “big data”. However, it’s important that the focus be on the value creation rather than the technology. For this reason, it will be critical to always start with the business question / issues / opportunities.

Will the IoT enable new business models or new business applications?

If IoT led to enabling new applications, the value would not be as relevant as the creation of new business models. IoT will be transformational only if it integrates with the strategies of a business, to take it to new levels. Else, it will stay confined at a “commodity” or “back office” level.

How are you at P&G implementing IoT?

We are exploring how we can better connect with and meet the needs of our consumers with technology-enabled products and, ultimately, deliver more value for our consumers.

What expectations do you have regarding the Industry of Things World 2015? Which outcomes and benefits do you expect to gain from the exchange with the participants?

The Industry of Things World 2015 will bring together actors from US and Europe and will be an excellent opportunity to align and strengthen our joint activities, e.g. regarding IIC, Plattform Industrie 4.0 and others. Some of the challenges I mentioned can only be solved by the global community, not by any player alone. So let’s use this event to make progress which will benefit all of us.

The Industry of Things World team thanks Filippo Passerini for the inteview!

Interview Partners: Filippo Passerini and Elise Orhan