Innovation Driven Growth – AI and Product Innovation

At the Industry of Things World 2018 in Berlin, Eric Schaeffer, Senior Managing Director of Accenture, held a keynote on Innovation Driven Growth, with a special focus on Artificial Intelligence (AI) and Product Innovation.

Senior business leaders recognize Artificial Intelligence (AI) as the new driver of industrial value creation. But, many struggle at innovating hyper-personalized experiences and efficiencies for their customers, workforce and ecosystems with AI. To lead in the new with AI, businesses must start visualizing and deploying AI as a strategic fulcrum of building smarter products supported by smart services.

Based on insights derived from Accenture’s proprietary survey and case study research, they developed a three-prong approach that products and hi-tech companies must adopt to become adept at developing and delivering intelligent business value with AI.

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